Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele, Hardcover/Mark Duncan

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Description IT'S TIME TO DISRUPT YOUR MARKETING"Compulsory reading for anyone doing business in yachting today " Fiona MAURESO Charter Director, Europe, Northrop & Johnson Are these the issues holding your yachting business back right now? A lack of quality leads generated by marketing No standout for your CA yachts (or your company) to catch the eye of a growing millennial niche market Too many times when real enquiries just aren't handled correctly or followed up Or have your brokers lost faith in your marketing? Or are your marketers spending time and money on social media, SEO and websites that may get 'likes' or 'followers' but not clients? Today, less than 10% of UHNWI who can afford to enjoy luxury yachting actually do so... because we still haven't mastered the tools to effectively reach out to the other 90%. But whilst many struggle, a handful of aggressive start-ups and some brokerage houses are winning the cream of the business. In an industry first, Smart Yacht Marketing 101 shows you how these companies capture the best CA yachts and successfully source and serve clients that don't just stay with the company...they introduce their network of friends as well. Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read. Packed with real-life examples, this comprehensive guide will give you the insight, tools and confidence to build and execute smart sales and communication strategies to supercharge your company's growth, irrespective of its size. You will soon be building strategies that give you the standout and generate the leads to win over a new generation of yachting clientele. Just some of the closely-guarded industry secrets revealed in this guide: Marketers: the missing information that's been holding you back Brokers: what you never imagined marketing could do for you - if you trust it Six Core Pillars to Success in Yachting - including the game-changing power of USPs, unpacking t