Place Branding for Small Cities, Regions and Downtowns: The Essentials for Successful Destinations, Paperback/Bill Baker

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Description Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding."Baker's previous books were instant hits and considered classics. In this one, he takes place branding to the next level." - Dr. Florian Kaefer, The Place Brand Observer In this NEW, UPDATED, and EXPANDED edition Bill Baker presents proven techniques and real-world examples for transforming tourism, economic development, placemaking and wayfinding. He is straight to the point and gives you the nuts and bolts to reveal and manage a sustainable destination brand. PLACE BRANDING SIMPLIFIED"This book tackles the confusion, challenges, limitations, misconceptions, and the scope of place branding." - Robert Govers, Chair, International Place Branding Association'Place Branding' explores the scope and dynamics of place branding, and provides step-by-step processes to research, define and deploy a winning brand strategy. Each chapter demystifies what can sometimes seem like complex concepts and practices required to establish and manage a competitive identity. PLACE BRANDING BEYOND LOGOS"Bill Baker does a great job of distilling the nuance of not just brand building, but the equal necessity of place building." - Maura Allen Gast, Executive Director, Visit Irving (TX) Baker explains why community partnerships are needed to bring a destination brand to life and create a beloved sense of place. He joins the dots to pinpoint issues related to the organization, staff, partnerships, regulations, experience delivery, placemaking, wayfinding, government policies, and personnel to make the point that success takes more than marketing communications and logos. NEW FRONTIERS AND TRENDS"This book is packed with killer insights. In his latest book, Bill Baker continues to redefine the art and science of community brands." - Bill Geist, Chief Instigator, DMOproz'Place Branding' spotlights the trends reshaping the practice, scope and dynamics of place brandin