Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back), Paperback/Andrea Curtis

Descriere

The title says it all. This is the first and only children's book to tell the awful truth about the way our kids are assaulted by rapacious marketers. But, most importantly, Andrea manages to tell the story to the kids themselves. Next she needs to figure out how to explain it to two-year-olds. --Mark Bittman, best-selling author of How to Cook Everything Eat This examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back.