Branded Beauty, Hardcover/Mark Tungate
Autor
Editura
An publicare
2011
Nr. Pagini
ISBN
9780749461812
Descriere
A fascinating behind-the-scenes look at the beauty business, from the author of }Fashion Brands{. It analyses the marketing strategies employed by companies, and is full of insight into such great names as Arden, Revlon, Max Factor, L'Oreal and Estee Lauder.
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