LOGO Theory: How Branding Design Really Works, Paperback/A. Michael Shumate

Descriere

The famous identity designer Ivan Chermayeff said of Logo Theory, "at last somebody actually understands what identity design is all about and how it is accomplished." - Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. - There principles of identity design that don't change, principles that transcend fad and fashion. - Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts - Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity. - Avoid the Seven Deadly Sins of Logo Design. - Learn all these things without years of fruitless trial and error. With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You'll see with your own eyes concepts and principles not found in any other book on branding design. And they work.