Win Bigly

Descriere

Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist, recognized Donald Trump's powers of persuasion before nearly anyone else. Now he's expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques-for good or for ill. a Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called Trump a master communicator in the same league as Abraham Lincoln and Steve Jobs. As a student of the art and science of persuasion, Adams recognized Trump's deep toolbox for persuasion. On his popular blog, Adams predicted that Trump could go all the way. The public response was ridicule, scorn, and even calls to boycott Dilbert. But ultimately, Adams was right and his critics were wrong. a So what did Adams see that the pundits missed? The short answer is the power of irrationality. We humans like to think of ourselves as rational beings, but we overwhelmingly make decisions on gut instinct, then invent reasons to justify those decisions after the fact. Emotional persuasion works despite a leader's flaws, missteps, and tacky behavior. It can overcome all appeals to logic and even self-interest. a In his new book, Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." You'll learn, for instance, how to...