Conducting Focus Groups for Business and Management Students

Conducting Focus Groups for Business and Management Students

Autor
Caroline J. Oates Panayiota J. Alevizou
Editura
Sage Publications Ltd
An publicare
2017
Nr. Pagini
104
ISBN
9781473948228
Categorii
In Limbi Străine
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Descriere

This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.

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