The Ultimatum of Pleasure

Autor

Arsen Dallakyan Karlen Dallakyan

Editura

University Press Of America

An publicare

2017

Nr. Pagini

216

ISBN

9780761869436

Categorii

In Limbi Străine

Descriere

This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.