Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Autor
Steven Struhl
Editura
Kogan Page Ltd
An publicare
2017
Nr. Pagini
272
ISBN
9780749479558
Categorii
In Limbi Străine
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Descriere

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.

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