Sport Business in Leading Economies

Autor

Editura

Emerald Publishing Limited

An publicare

2017

Nr. Pagini

544

ISBN

9781787435643

Categorii

In Limbi Străine

Descriere

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.