Sport Business in Leading Economies

Sport Business in Leading Economies

Autor
An publicare
2017
Nr. Pagini
544
ISBN
9781787435643
Categorii

Descriere

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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