Coperta cărții Rebranding Europe de Stavros Papagianneas

Rebranding Europe

Autor
Stavros Papagianneas
Editura
Vub University Press
An publicare
2017
Nr. Pagini
176
ISBN
9789057186202
Categorii
In Limbi Străine
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Descriere

Explores why EU communication fails and how to make it succeed. This volume illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions.

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