Winning at New Products, 5th Edition

Winning at New Products, 5th Edition

Autor
Robert Cooper
Editura
Ingram Publisher Services Us
An publicare
2017
Nr. Pagini
448
ISBN
9780465093328
Categorii
In Limbi Străine
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Descriere

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

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