Branding as Communication

Branding as Communication

Autor

Susan B. Barnes

Editura

Peter Lang Publishing Inc

An publicare

2017

Nr. Pagini

204

ISBN

9781433128035

Categorii

In Limbi Străine

SHARE

Descriere

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

Comandă Cartea

409^Lei

carturesti.ro

--^Lei

libhumanitas.ro

--^Lei

cartepedia.ro

--^Lei

librariadelfin.ro

--^Lei

books-express.ro

--^Lei

libris.ro

--^Lei

librex.ro

--^Lei

curteaveche.ro

--^Lei

litera.ro

Pe aceeași temă

Branding on the Eastern Front

Aneta Bogdan

Twenty Years of (re)branding post-communist Romania

Alina Dolea

Design is Storytelling

Ellen Lupton

Fiesta: The Branding and Identity for Festivals, Hardcover

Shaoqiang Wang

Paid Attention: Innovative Advertising for a Digital World, Paperback

Faris Yakob

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R, Paperback/Bernd H. Schmitt

Bernd H. Schmitt

Susan B. Barnes

Introduction to Visual Communication

Susan B. Barnes