Atlas of Management Thinking

Descriere

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain.

Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’.

In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.

Despre autor

Edward de Bono

medic maltez · 1933–2021

Edward Charles Publius de Bono a fost un medic, psiholog, autor, inventator, filozof și consultant din Malta. A creat termenul gândirea laterală care a fost definit în cartea Six Thinking Hats. și a propus predarea subiectului „Gândire” în școli.