Coperta cărții Market Research de Erik Mooi

Market Research

Autor
Erik Mooi Marko Sarstedt Irma Mooi Reci
Editura
Springer Verlag, Singapore
An publicare
2017
Nr. Pagini
416
ISBN
9789811052170
Categorii
In Limbi Străine
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Descriere

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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