Market Research

Autor

Erik Mooi Marko Sarstedt Irma Mooi Reci

Editura

Springer Verlag, Singapore

An publicare

2017

Nr. Pagini

416

ISBN

9789811052170

Categorii

In Limbi Străine

Descriere

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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