Advertising, Sex, and Post-Socialism

Autor

Elza Ibroscheva

Editura

Lexington Books

An publicare

2017

Nr. Pagini

220

ISBN

9781498557160

Categorii

In Limbi Străine

Descriere

The book traces gender ideologies in the Balkans through emancipating women's roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising's effects on post-socialist societies and gender identities.