Qualitative Consumer Research

Qualitative Consumer Research

Autor

Editura

Emerald Publishing Limited

An publicare

2017

Nr. Pagini

296

ISBN

9781787144927

Categorii

In Limbi Străine

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Descriere

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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