The Enduring Strategic Brand

Autor

Luc Bardin Clara Bardin Elsa Bardin

Editura

Urbane Publications

An publicare

2017

Nr. Pagini

512

ISBN

9781911583493

Categorii

In Limbi Străine

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Descriere

Through candid and unique interviews with over 40 C-suite leaders - as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA - THE Enduring Strategic Brand shows that the best performing organisations are built on Strategic Brands.

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