Market Segmentation Analysis

Autor

Sara Dolnicar Bettina Grun Friedrich Leisch

Editura

Springer Verlag, Singapore

An publicare

2018

Nr. Pagini

324

ISBN

9789811088179

Categorii

In Limbi Străine

Descriere

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

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