Daily You, Paperback

Daily You, Paperback

Autor

Joseph Turow

Editura

Yale University Press

An publicare

2013

Nr. Pagini

ISBN

9780300188011

Categorii

In Limbi Străine Society & Social Sciences Society & Culture: General

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Descriere

Drawing on groundbreaking research this is an important and timely book on how advertisers have come to wield such power over individuals in today's customized online media environment we inhabit. Agencies are collecting data on us that we don't know about and creating individualised profiles of us as a result. This study shows how such power has developed, and what can be done to stop it.

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