Ringtone

Name: Ringtone
Brand: Oxford University Press
SKU: 9780198777199
Availability: InStock
Author: Yves Doz
ISBN: 9780198777199

Autor

Yves Doz

Editura

Oxford University Press

An publicare

2017

Nr. Pagini

208

ISBN

9780198777199

Categorii

In Limbi Străine Business Afaceri Si Management Strategii De Afaceri

Descriere

This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.