Ringtone

Ringtone

Autor

Yves Doz

Editura

Oxford University Press

An publicare

2017

Nr. Pagini

208

ISBN

9780198777199

Categorii

In Limbi Străine Business Afaceri Si Management Strategii De Afaceri

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Descriere

This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.

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