Researching UX: Analytics

Autor

Luke Hay

Editura

Sitepoint

An publicare

2017

Nr. Pagini

178

ISBN

9780994347077

Categorii

Calculatoare Si It Software Digital Media Web Design

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Descriere

Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far. What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve user experience.