Business Strategy

Autor

J C Spender

Editura

Oxford University Press

An publicare

2015

Nr. Pagini

352

ISBN

9780198746522

Categorii

Business Afaceri Si Management Strategii De Afaceri

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Descriere

Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students.