Unthinkable: The Culture and Politics of Getting Innovation Wrong, Paperback

Unthinkable: The Culture and Politics of Getting Innovation Wrong, Paperback

Autor
Tom Hopkins
Editura
Morgan James Publishing
An publicare
2015
Nr. Pagini
178
ISBN
9781630474836
Categorii
In Limbi Străine Economics Finance Business & Management
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Descriere

Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.

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