Would You Do That to Your Mother': The ''make Mom Proud'' Standard for How to Treat Your Customers, Hardcover

Descriere

Customer experience pioneer Jeanne Bliss shows why ""Make Mom Proud"" companies outperform their competition, and she makes this achievement possible with her 5-step guide to customer and culture transformation. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: ""Would you do that to your mother?"" ""Make Mom Proud"" companies give customers the treatment they desire, and employees the ability to deliver it. They turn ""gotcha"" moments into ""we've got your back"" moments by rethinking business practices, and they enable employees to be part of the solution to fix customer frustrations. Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. She offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization. Step 1. ""Be the Person I Raised You to Be"" Understand how you are hiring, developing and trusting employees to bring the best version of themselves to work. Vail resorts, for example, the world's largest ski resort operator, banned the three words ""Our policy is..."" from their vocabulary, freeing employees to take spirited actions to deliver ""the experience of a lifetime."" Step 2. ""Don't Make Me Feed You Soap"" Learn the eight key frustrations that bind us as customers (waiting, fear, anxiety, the black hole of no communication, etc.) and how to apply actions from companies who are delivering a seamless, frictionless and easy experience. Step 3. ""Put Others Before Yourself"" Determine if your focus is on helping customers achieve their goals - and evaluate how that is fueling your growth. Canada's Mayfair Diagnostics, for example, spent over a year studying the emotions of patients entering an imaging clinic, so they could redesign their welcome to deliver warmth and caring over procedure and process. The newly designed clinic achieved profitability in record time.