Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company, Paperback

Descriere

This is a hands-on guide to making your company a compelling marketplace force. Industry Week Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success. Packed with real-world examples of firms that have grown and attained corporate greatness including Nike, L. L. Bean, Mrs. Fields Cookies, Sony, and Fed Ex this inspirational yet practical book . . . . Covers in depth the five key elements common to all great enduring companies . Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization . Demonstrates how to develop the most effective leadership style for your specific situation . Shows how to translate vision into effective day-to-day business tactics and how to foster consistent tactical excellence in everything your company does . Explains how to resolve the critical strategic issues faced by every small and mid-sized firm . Prevents a set of concepts and a host of practical techniques for stimulating creativity and maintaining innovation as the company evolves Beyond Entrepreneurship is a blueprint for becoming great. Entrepreneur Magazine""