Storynomics: Story-Driven Marketing in the Post-Advertising World, Hardcover

Descriere

Based on the hottest, most in-demand seminar offered by the legendary story master Robert Mc Kee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert Mc Kee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, Mc Kee partners with digital marketing expert Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, Mc Kee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of Story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.