Coperta cărții Living Brands, Paperback de Constantinos Pantidos

Living Brands, Paperback

Autor
Constantinos Pantidos
Editura
Lid Publishing
An publicare
2012
Nr. Pagini
ISBN
9781911498797
Categorii
In Limbi Străine Economics Finance Business & Management
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Descriere

A scientific, biological and cognitive analysis of how certain brands achieve a successful reaction in the consumer, with guidance on how businesses can benefit from an awareness of these workings.

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