Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson for Life, Hardcover

Descriere

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more. In his groundbreaking books, Hug Your Customers--a Wall Street Journal bestseller--and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell's clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service--but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming. You don't have to hug your customers literally, of course. Mitchell's personal approach to customer service involves a simple 5-stage process that anyone can master: 1st Stage: Making the Connection Learn how to make a great first impression that engages customers immediately--and keeps them coming back again and again. 2nd Stage: Decoding the Mission Look for easy-to-read tells to determine what each customer wants--and what you need to do to make him or her happy. 3rd Stage: Show and Share Instead of a hard sales pitch, engage your customer in a genuine one-on-one conversation and form a personal connection to you and your product. 4th Stage: Allowing the Buy Adopt a warm, relaxed manner to gradually establish trust, gently convince the customer--and ultimately close the deal. 5th Stage: The Kiss Goodbye Just as important as first impressions, make a strong lasting impression that makes each customer feel valued, special, and delighted. The Extra Stage: One for Good Measure Take that extra step to follow up on your customers, build on your connections, and make them your customers for life. These winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customer