The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You, Hardcover

Descriere

Nearly every business today understands that they need to use content to better connect with the people they care about. (Content marketing is the big buzzword of the advertising world right now.) But few know how to do it well. That uncertainty puts them at a disadvantage. In Stories at Work, the content strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build intimate relationships with millions of customers. We go through the neuroscience of storytelling, the elements of powerful stories, and the methodologies for growing businesses by creating great content and engaging audiences with it. (And bonus: we also talk about leaders can use this same understanding of stories to build stronger, more loyal teams inside their own companies.)