For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It, Paperback
Autor
Editura
An publicare
2013
Nr. Pagini
523
ISBN
9780465029174
Descriere
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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