Frenemies, Hardcover

Frenemies, Hardcover

Autor
An publicare
2018
Nr. Pagini
ISBN
9780008296988

Descriere

The author of Googled looks over the changes and threats faced by the advertising and marketing industry, with the emphasis on technology and algorithms making what was in the Madison Avenue days an art into something closer to a science. Also appeared in June Buyer's Notes

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Ken Auletta

Ken Auletta