Linkedin for Personal Branding: The Ultimate Guide, Paperback

Descriere

Your online presence matters more than ever in today's global workplace. Professionals are logging-in to Linked In in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. Linked In For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the Linked In platform. Long's book provides a comprehensive view of personal branding using Linked In's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of ""How To"" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. Linked In for Personal Branding: The Ultimate Guide is the ONLY Linked In book available that will do all of this for the reader: - Provide an integrated personal branding and Linked In strategy needed for today's professionals - in a Full Color book. - Provide additional ""how to"" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real Linked In users. - Provide several ""personas"" and other prompts to help you write the best possible summary. Linked In For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactfu