Brand/Story, Paperback

Autor

Joseph Hancock

Editura

Bloomsbury Publishing Plc

An publicare

2016

Nr. Pagini

ISBN

9781501300028

Categorii

In Limbi Străine Economics Finance Business & Management

Descriere

Through the use of storytelling and case studies on brands such as Levis, Topshop and Patagonia, this book presents readers with contemporary understandings regarding fashion branding concepts.

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