Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value, Paperback

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Now is the time to answer that ""value"" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the Introduction Pricing based on customer value is a pillar of modern marketing. This book proposes practical and real-life actions that marketers can take to better segment their market, understand their differentiation, and design dollarized value propositions. A must-read-- Pierre Schaeffer, Chief Marketing Officer, Thales B2B companies have to be better at understanding their true differentiation and how to translate it into financial benefits for their customers. This book proposes a practical framework for extracting true differentiation and for dollarizing it. Reading it will change your views on how to draft your customer value propositions --Vishaal Jayaswal, Vice President of Client Solutions & Value Strategy, Cox Automotive Inc. Value-based pricing is much more than a pricing strategy--it is a go-tomarket strategy. This book reinforces that reality and proposes a practical framework for managing value-based transformations. It covers the foundation of marketing: segmentation, differentiation, dollarization, and pricing. Stephan's energetic style and expert perspective shine throughout, making this book an engaging must-read for all commercially focused professionals. --Kevin Lemke, Vice President of Pricing & Commercial Excellence, Stanley Black and Decker Dollarizing differentiation is the essence of value-based pricing. Liozu proposes concrete and practical guidelines for getting started and for using dollarization in go-to-market strategies. Reading this book will change the way you manage your customer value propositions across your entire