The Shortest Distance Between You and Your New Product, 2nd Edition: How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster, Paperback

Descriere

Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster. When you can get your product into customers' hands faster, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten the time it takes before your company begins to earn money from your ideas. You can reduce development costs, making it easier for investors, executive teams and program sponsors to buy into your ideas. If your idea is meant to fail, it will fail faster, freeing you up to go on to your next idea. All along the way, you'll build knowledge that will accelerate your progress now, and speed up the teams that will develop the next product even more. The Rapid Learning Cycles framework was developed experientially, building on Katherine's work with four different companies in four different industries that all needed to get their best ideas to market faster. Then Katherine began teaching this framework to teams all over the world. She followed up with every early adopter team, and used her observations to continue to refine the framework into a flexible approach to help teams get tangible products to market faster. Agile is not enough for tangible products. Agile software development experts may say that hardware teams should ""just use Agile"" or ""just use Scrum."" But hardware teams have not had consistent success with this approach, because some of the assumptions of Agile Software Development don't apply to products that must obey the laws of physics, chemistry and biology. Software and service teams can roll out updates that impact current customers immediately, and decisions can be reversed if they don't work as expected. When your product requires a supply chain, production process and distribution network, you will make decisions that you will live with, as long as you have products in the field that are