Autor: W. Chan Kim, 11 titluri

Blue Ocean Shift: Beyond Competing

W. Chan Kim

Blue Ocean Shift: Beyond Competing

W. Chan Kim

Blue Ocean Leadership

W. Chan Kim,Renee A. Mauborgne

Red Ocean Traps (Harvard Business Review Classics)

W. Chan Kim,Renee A. Mauborgne

Trecerea la oceanul albastru

W. Chan Kim,Renée Mauborgne

Strategia oceanului albastru

W. Chan Kim,Renée Mauborgne

Beyond Disruption

W. Chan Kim,Renée Mauborgne,Renee Mauborgne

Strategia oceanului albastru. Cum sa creezi un spatiu de piata necontestat si sa faci concurenta irelevanta - Renee Mauborgne, W. Chan Kim

Renée Mauborgne,W. Chan Kim

Blue Ocean Strategy, Expanded Edition

W.chan Kim

The Blue Ocean Strategy Reader

W.chan Kim

Blue Ocean Shift

Renee A. Mauborgne,W.chan Kim,Renée Mauborgne,W. Chan Kim