Blue Ocean Shift: Beyond Competing
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Blue Ocean Leadership
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Red Ocean Traps (Harvard Business Review Classics)
Trecerea la oceanul albastru
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Strategia oceanului albastru
Beyond Disruption
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Strategia oceanului albastru. Cum sa creezi un spatiu de piata necontestat si sa faci concurenta irelevanta - Renee Mauborgne, W. Chan Kim
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Blue Ocean Strategy, Expanded Edition
W.chan Kim
The Blue Ocean Strategy Reader
Blue Ocean Shift
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