Autor: Renée Mauborgne, 8 titluri

Blue Ocean Shift

Renée Mauborgne

Strategia oceanului albastru. Cum sa creezi un spatiu de piata necontestat si sa faci concurenta irelevanta - Renee Mauborgne, W. Chan Kim

Renée Mauborgne,W. Chan Kim

Blue Ocean Shift

Renee A. Mauborgne,W.chan Kim,Renée Mauborgne,W. Chan Kim

Strategia oceanului albastru

W. Chan Kim,Renée Mauborgne

Trecerea la oceanul albastru

W. Chan Kim,Renée Mauborgne

Beyond Disruption

W. Chan Kim,Renée Mauborgne,Renee Mauborgne

Blue Ocean Leadership

W. Chan Kim,Renee A. Mauborgne

Red Ocean Traps (Harvard Business Review Classics)

W. Chan Kim,Renee A. Mauborgne